JUUL Lans CEO Kevin Burns will apologize to parents of teens addicted to nicotine, but seems to dismiss responsibility.
In a documentary on CNBC, set to air tonight, Juul Labs CEO Kevin Burns speaks about the recent teen vaping epidemic. A new documentary, “Vaporized: America’s E-cigarette Addiction,” will air tonight.
When Carlos Quintanilla, the reporter for the movie, toured one of Juul’s manufacturing facilities in Wisconsin with Burns. While there, the CEO was asked what he would say to a parent with a child who was addicted to Juul.
“First of all, I’d tell them that I’m sorry that their child’s using the product,” said Burns. “It’s not intended for them. I hope there was nothing that we did that made it appealing to them. As a parent of a 16-year-old, I’m sorry for them, and I have empathy for them, in terms of what the challenges they’re going through.”…